Ton 3al balcon...

It's known that by our nature we tend to evolve, to move forward, to ameliorate what we to and do it better, except in Lebanon. It's a continuous progress... backward.

Unfortunately, the advertising field is no exception to that.

A TV ad is running on our screens these days about a tuna brand: Ton 3al balcon.

It's unacceptable to be exposed to such a degrading level in advertising, on all levels.

The concept, the cast, the wardrobe, the music, the art direction, the direction itself...

I have a dream... of a day where all TVCs must be approved by a committee before

they go on air and poison our eyes, ears and minds.

Dream on...